Micasa is a homeware and appliance brand that is marketed across New Zealand through our client Asia Pacific Brands. Our brief was to create a new look for a trusted brand that positioned Micasa as a stylish and sophisticated choice for the home.
Micasa is about capturing clean lines and modern colours. We saw this project through from logo concepts to final packaging.
In its previous incarnation there was one particular colour associated with the brand. We have revised this, and have created a brand identity that works with any colour enabling us to choose a colour that showcases each individual product in the best possible way.