Phil News is a biannual publication that we produce for the Auckland Philharmonia Orchestra, right from first draft to delivery at their door.
This is a selection of logos we have created. At MakeReady, we believe visual identity is fundamental to a brand’s success and longevity. We work closely with the client to guarantee that the identity reflects the personality and values of the brand or programme and creates the desired impression.
The MakeReady team had a lot of fun putting together the artwork for Auckland Philharmonia Orchestra's APO 4 Kids Christmas 2014 concert.
Here are some behind the scenes pictures of parts of the process.
MakeReady were asked to assist in producing a brand guidelines system to bring more consistency to The Salvation Army’s identity nationwide. It was a great success, and several years later it’s still rewarding to see it applied across the country in various ways, right up to signage on the Corps Centres and Family Stores.
We’re also very proud to be a print partner for The Salvation Army, which includes the honour of printing and distributing their fortnightly publication War Cry, a magazine that has been in circulation for more than 130 years!
Micasa is a homeware and appliance brand that is marketed across New Zealand through our client Asia Pacific Brands. Our brief was to create a new look for a trusted brand that positioned Micasa as a stylish and sophisticated choice for the home.
Micasa is about capturing clean lines and modern colours. We saw this project through from logo concepts to final packaging.
In its previous incarnation there was one particular colour associated with the brand. We have revised this, and have created a brand identity that works with any colour enabling us to choose a colour that showcases each individual product in the best possible way.