For Christmas in 2015 we decided to step away from the computer and get a bit crafty! We lino-cut 'Happy Holidays' (and of course our MakeReady logo) and printed all of our cards by hand.
A collection of work from recent Starbucks campaigns, which we have adapted for the New Zealand market. Collateral includes large scale banners and posters, menu panels, counter cards and table tents.
This is a selection of logos we have created. At MakeReady, we believe visual identity is fundamental to a brand’s success and longevity. We work closely with the client to guarantee that the identity reflects the personality and values of the brand or programme and creates the desired impression.
One of our most cherished and comprehensive projects for New Zealand Red Cross, we were honoured to be involved with such an important event for the organisation. From initial historic research and concepts, right through to production of supporting merchandise and rollout of the identity across many forms of media (too many to list here!), we have greatly enjoyed this project every step of the way.
The MakeReady team had a lot of fun putting together the artwork for Auckland Philharmonia Orchestra's APO 4 Kids Christmas 2014 concert.
Here are some behind the scenes pictures of parts of the process.
MakeReady were asked to assist in producing a brand guidelines system to bring more consistency to The Salvation Army’s identity nationwide. It was a great success, and several years later it’s still rewarding to see it applied across the country in various ways, right up to signage on the Corps Centres and Family Stores.
We’re also very proud to be a print partner for The Salvation Army, which includes the honour of printing and distributing their fortnightly publication War Cry, a magazine that has been in circulation for more than 130 years!
MakeReady have been working closely with Transdev Auckland for over a decade. During that time, we’ve helped them through three major identity changes that originated in their global headquarters in Paris.
While we’ve prepared many a timetable over the years, our most recent work includes reimagining their internal newsletter from the ground up and launching it in a new digital format.
Phil News is a biannual publication that we produce for the Auckland Philharmonia Orchestra, right from first draft to delivery at their door.
New Zealand Red Cross is constantly striving to enhance the wellbeing of those affected by the Canterbury earthquakes. For their programme, Recovery Matters, we helped create a comprehensive set of workbooks designed to facilitate and guide people through recovery by providing them with understanding of their situation.
We designed the look and feel of the workbooks so that they were something that everyone could use. The layout follows a colour-coded tabbing system, which makes them not only pleasing to the eye, but easy to follow during the workshops. The accompanying Facilitator Guide is similarly coded to help get everyone on the right page.
Annual Reports are one of our favourite projects for pure expression of a brand's visual identity. As we were integral with the development of New Zealand Red Cross' brand standards, producing reports such as these are particularly rewarding.
Micasa is a homeware and appliance brand that is marketed across New Zealand through our client Asia Pacific Brands. Our brief was to create a new look for a trusted brand that positioned Micasa as a stylish and sophisticated choice for the home.
Micasa is about capturing clean lines and modern colours. We saw this project through from logo concepts to final packaging.
In its previous incarnation there was one particular colour associated with the brand. We have revised this, and have created a brand identity that works with any colour enabling us to choose a colour that showcases each individual product in the best possible way.